Types Of Music Video

Every music video will fall into one of three categories. These types of music video include Performance, Narrative and Concept based videos.

Performance based videos
A performance based video is focused on the performance of the person/s singing in the video. Throughout a performance video the singer/singers are shown on camera performing the song, in this type of video there is a set or have a very small variety of locations. Performance based videos are less expensive to produce as they are likely to not use multiple locations, props and effects due to the style and simplicity of the video. Performance music videos use a range a range of camera angles, this helps the performer to interact with the audience which makes them interested in the video.
This is an example of a Performance based music video Released 3rd November 2013


Narrative based videos
Narrative based music videos have a purpose of informing the audience, this is done by telling the audience a story within the music video. Some narrative based videos have the performer in the video as part of the story whereas other videos have actors telling the story whilst being accompanied by vocals and sometimes clips of the performer.
This is a Narrative based video Released 16th June 2009


Concept based videos
A Concept based video uses a main theme and idea throughout the duration of the music video. In a concept video there is no/ minimal range of how the camera is used and the way the video has been edited after the filming process. In a concept music video the lyrics of the song played in the video are often irrelevant to what is happening in the video.
Example of a Concept based video Released 14th June 2013